So, you want to keep in Google’s good books? Despite what a number of guides say, it’s actually easier than you think to ensure your site attains a good ranking – when you know how. Hiring an SEO company UK is just one way to ensure that your site remains visible online but, in the meantime, we’ve compiled a few of our favourite tricks to help get you started.
Improve Your Site Navigation
One of the first steps to keeping in Google’s good books is to improve your site navigation. The main reason for this is because Google’s aim is to provide users with the best experience and so by ensuring that your website is easy to navigate, you can make sure that you provide users with a positive experience. Essentially, if a user is unable to find what they are looking for, they are likely to leave your site, increasing your bounce rate and reducing the total time spent on your website. When combined, all of these factors will have a negative impact on your search engine rankings.
Amend Duplicate Content
Duplicate content is a big no when it comes to keeping in Google’s good books, often resulting in a penalty. As a result, your SERP rankings will decline. To ensure that you keep in Google’s good books, it’s a good idea to regularly check your site for any duplicate content that may have accidentally been published. Duplicate content is more common than you think, as the issue can arise as a result of multiple versions of the same page being created too. To resolve this issue to ensure that it does not impact the ranking of your website, you will need to create the correct redirect rules in the .htaccess.
Optimise For Mobile
Whilst Google has been penalising websites for more than 5 years for not being optimised for mobile devices, more and more searches are being carried out via such device. With this in mind, ensuring that your site is optimised for mobile is crucial – and is no longer an option. Fortunately, there are a number of ways you can optimise your website for mobile devices including by refining the design of your site to help create a consistent user experience. There are a number of aspects you should keep in mind too including your sites loading time and AMP.
Write Valuable Content
In order to keep search engines such as Google happy, it’s important to write valuable content for your site that is not only high-quality but provides your business with a competitive edge. Not only is this great for business in general, but is also beneficial when boosting your SERPs rankings. One of the most effective ways to do this is by creating a business blog to share new ideas and speak about relevant topics in your industry to further inform your customers or clients.
It can often feel like you’re in a competition with search engines such as Google, but in many cases, the search engine is only doing what’s best for the user. If Google is poorly ranking your website, it’s more than likely the quality of your site which is pushing it down the results pages. By taking these tips into careful consideration, you can keep your site near to the top of the SERPs for the best results!