There is more potential to make a profit online than ever before. Ecommerce continues to generate huge profits, and more people than ever are buying online, but far too many ecommerce entrepreneurs think about their product and not much else. Marketing is a key component of ecommerce, and without some strategic marketing and an awareness of the best options for your store, you make it much harder to establish a foothold. While marketing can attract new customers and retain existing ones, an ecommerce store that fails to market smartly will be far more likely to fail. If you want to see your business succeed, here are the keys to marketing that you can’t do without.
The Importance of SEO
Search engine optimization (SEO) is one of the must-haves in ecommerce. Without a robust SEO strategy, you make it much harder for consumers to find you, even if they are looking specifically for you. The goal is to be in position zero on Google’s first page, but this isn’t always easy. Learn the basics of SEO, and your website traffic will only grow.
Think about Branding
Your brand is one of your major selling points, so you need to invest time and resources into ensuring that your brand identity is established and that it works to differentiate you from your competitors. Brand identity covers a lot of key areas and will require a deeper understanding of exactly what kind of ecommerce business you are planning to be. Remember that your branding should be tailored to your target audience so that they are more likely to develop that all-important brand loyalty that could be the backbone of your growth.
Write a Blog
Ecommerce stores that don’t have a blog are missing out on a valuable opportunity. Blogging can be used for a variety of reasons and in several ways, but the main benefits are:
- You have content to share on your social media and email channels
- You can boost your SEO and improve your rankings on search engines
- The establishment of yourself as an authority in your sector
- Providing value to your audience about products or industry\
Blogs are critical in the ecommerce space, so make sure that you have a clear idea of how to make them work as part of your sales funnel.
Although they often get a bad rep online, social media influencers can be a more effective marketing tactic than you might have thought. The modern consumer is very savvy about advertising, and they will often turn away if they believe that they are being targeted for promotion. Influencers are useful because they bring authenticity to your brand, especially if you avoid those big-name accounts and opt for nano- or micro-influencers. These are the accounts that you can send products to, and the smaller size of those accounts makes them more likely to engage naturally with their own audience. Influencer marketing is not going anywhere and can be a key part of your branding strategy and growth plans.
While your ecommerce store could be unique, that doesn’t mean that you can afford to avoid marketing. As an ecommerce store owner, you need to make sure that marketing takes up a large part of your daily workload. Without marketing, your store may not get a single visitor, and that will make it very hard to make a sale.