The Magazine
  • Home
  • Internet
  • Business
  • Computer
  • Gadgets
  • Games
  • Lifestyle
  • Tech
  • Home Improvements
  • More
    • Phones
    • Tips & Tricks
    • Education
    • How to
    • WordPress
    • Entertainment
    • Reviews
No Result
View All Result
  • Home
  • Internet
  • Business
  • Computer
  • Gadgets
  • Games
  • Lifestyle
  • Tech
  • Home Improvements
  • More
    • Phones
    • Tips & Tricks
    • Education
    • How to
    • WordPress
    • Entertainment
    • Reviews
No Result
View All Result
The Magazine
No Result
View All Result
Home Business

How Businesses Can Take Advantage of TikTok

by KOF
December 12, 2020
in Business
0
How Businesses Can Take Advantage of TikTok

TikTok has grown to be quite a sensation, with over 800 million active monthly users who are predominantly Generation-Z. It has definitely filled the void left behind by Vine, and will probably be toe to toe with Instagram and Snapchat in the not too distant future.

Want to get a slice of that pie? Although TikTok is still relatively uncharted territory for marketing – there are a few ways that businesses can take advantage of it:

  • Create and publish your own content

If you want to go down the conventional route, why not create and publish videos of your own on TikTok? Just remember that the platform is focused on entertaining and lighthearted content, so you should use the videos to show the fun side of your business.

Be creative, think outside the box, and come up with crazy ideas that will let TikTok’s audience engage and learn more about your brand. The videos that you create don’t have to be polished, and in fact less polish may be better to give them a more authentic vibe.

  • Create hashtag challenges

Hashtag challenges are arguably one of the best ways to engage users on TikTok and get them to create and re-create content. A fun challenge coupled with a funky hashtag could go viral and net your business tons of exposure. Research from Betway on TikTok challenges show that last year, some challenges saw more than 1.4bn attempts!

Of course creating a hashtag challenge that is popular is not easy. That is why businesses that want to pursue this option often choose the ‘sponsored’ alternative instead which will be promoted via a banner in the Discover tab.

  • Advertise on TikTok

Not too long ago TikTok introduced four types of advertisements that brands can choose from: Brand takeover, native in-feed ads, sponsored hashtag challenges, and branded lenses. Each type is unique in its own way, which makes it interesting for businesses.

ALSO READ  3D Scanning: What Is It And Why Do Businesses Need It?

As mentioned previously, sponsored hashtag challenges are essentially the ‘paid’ version of hashtag challenges – but will be promoted more on TikTok which will give it more popularity. On the other hand native in-feed ads are similar to the ads on Snapchat or Instagram, whereas brand takeovers display an ad whenever a user opens TikTok for the first time.

The most unique (but complicated) advertising option would have to be branded lenses, which are essentially sponsored AR effects.

  • Influencer marketing

Just like any other social platform, influencer marketing is definitely one of the ways your business can take advantage of TikTok. That being said it is important to choose the right influencers to partner with, and figure out exactly how you want them to promote your brand.

The cost of influencer marketing can vary depending on the number of followers. However at the end of the day the main element to look at is the return on investment.

Starting to see how your business can make use of TikTok? The fact that you’re already considering it is a good start, but you don’t want to delay too much. 

To be frank the best time to start tapping into the potential of TikTok is right now – while the competition is still relatively low. It is safe to say that as the platform becomes more and more popular, there’ll be even more brands that look to capitalize on it.

Suffice to say, the sooner you begin to actually make a move and start to make use of TikTok – the better. Its growth has shown no signs of slowing down, so you can consider it an early investment that will pay off in the long run especially if you want to create your own brand presence on the platform.

ALSO READ  Dealing with home buyers

Related Posts

Fintech Software Outsourcing Types to Choose From
Business

Fintech Software Outsourcing Types to Choose From

December 5, 2023
Low-Cost Marketing Strategies That Will Take Your Business Beyond Boundaries
Business

Low-Cost Marketing Strategies That Will Take Your Business Beyond Boundaries

November 12, 2023
apps like brigit
Business

Top 10 Apps Like Brigit Most Reliable Loan Apps in 2023

October 29, 2023
Importance of business consulting services
Business

10 Best Benefits of Hiring Business Consultant Services in 2023

October 17, 2023
Photo Processing Services
Business

Top 12 Photo Processing Services For E-commerce Products In 2023

April 27, 2023
Best Oberlo Alternatives
Business

Top 8 Best Oberlo Alternatives for Dropshipping In WooCommerce

April 27, 2023
Next Post
Zero Sum Game: IT Companies in the Fight Against Coronavirus

Zero Sum Game: IT Companies in the Fight Against Coronavirus

Windows 11 23H2 ISO Found on Microsoft Servers

Windows 11 23H2 ISO Found on Microsoft Servers

December 6, 2023
Fintech Software Outsourcing Types to Choose From

Fintech Software Outsourcing Types to Choose From

December 5, 2023
How to Enable 9GAG Dark Mode? Easy Method

How to Enable 9GAG Dark Mode? Easy Method

December 5, 2023
Best Crypto News Websites To Watch

10 Best Crypto News Websites To Watch

December 4, 2023
Do You Know About The 844 Area Code Scam?

Do You Know About The 844 Area Code Scam?

November 30, 2023

Popular Articles

  • wan miniport

    How to Update or Reinstall WAN Miniport Driver In Windows 10

    0 shares
    Share 0 Tweet 0
  • Top 16 Best Terminal Emulators For Windows 10 In 2023

    0 shares
    Share 0 Tweet 0
  • MoviesJoy 34 Sites To Watch Free Movies Online

    0 shares
    Share 0 Tweet 0
  • Top 34 XMovies8 Alternatives To Stream HD Movies Free In 2023

    0 shares
    Share 0 Tweet 0
  • Do You Know About The 844 Area Code Scam?

    0 shares
    Share 0 Tweet 0
  • 10 Best Crypto News Websites To Watch

    0 shares
    Share 0 Tweet 0
  • Snokido – How To Play Free Online Games

    0 shares
    Share 0 Tweet 0
  • Privacy Policy
  • About Us
  • GoKicker
  • Contact us
  • Write for us

© TheMagazine © Copyright 2020 - 2022, All Rights Reserved.

No Result
View All Result
  • Home
  • Internet
  • Business
  • Computer
  • Gadgets
  • Games
  • Lifestyle
  • Tech
  • Home Improvements
  • More
    • Phones
    • Tips & Tricks
    • Education
    • How to
    • WordPress
    • Entertainment
    • Reviews

© 2023 JNews - Premium WordPress news & magazine theme by Jegtheme.

Go to mobile version