Sunday, April 11, 2021
No menu items!
Home Business How Businesses Can Take Advantage of TikTok

How Businesses Can Take Advantage of TikTok

TikTok has grown to be quite a sensation, with over 800 million active monthly users who are predominantly Generation-Z. It has definitely filled the void left behind by Vine, and will probably be toe to toe with Instagram and Snapchat in the not too distant future.

Want to get a slice of that pie? Although TikTok is still relatively uncharted territory for marketing – there are a few ways that businesses can take advantage of it:

  • Create and publish your own content

If you want to go down the conventional route, why not create and publish videos of your own on TikTok? Just remember that the platform is focused on entertaining and lighthearted content, so you should use the videos to show the fun side of your business.

Be creative, think outside the box, and come up with crazy ideas that will let TikTok’s audience engage and learn more about your brand. The videos that you create don’t have to be polished, and in fact less polish may be better to give them a more authentic vibe.

  • Create hashtag challenges

Hashtag challenges are arguably one of the best ways to engage users on TikTok and get them to create and re-create content. A fun challenge coupled with a funky hashtag could go viral and net your business tons of exposure. Research from Betway on TikTok challenges show that last year, some challenges saw more than 1.4bn attempts!

Of course creating a hashtag challenge that is popular is not easy. That is why businesses that want to pursue this option often choose the ‘sponsored’ alternative instead which will be promoted via a banner in the Discover tab.

  • Advertise on TikTok

Not too long ago TikTok introduced four types of advertisements that brands can choose from: Brand takeover, native in-feed ads, sponsored hashtag challenges, and branded lenses. Each type is unique in its own way, which makes it interesting for businesses.

As mentioned previously, sponsored hashtag challenges are essentially the ‘paid’ version of hashtag challenges – but will be promoted more on TikTok which will give it more popularity. On the other hand native in-feed ads are similar to the ads on Snapchat or Instagram, whereas brand takeovers display an ad whenever a user opens TikTok for the first time.

The most unique (but complicated) advertising option would have to be branded lenses, which are essentially sponsored AR effects.

  • Influencer marketing

Just like any other social platform, influencer marketing is definitely one of the ways your business can take advantage of TikTok. That being said it is important to choose the right influencers to partner with, and figure out exactly how you want them to promote your brand.

The cost of influencer marketing can vary depending on the number of followers. However at the end of the day the main element to look at is the return on investment.

Starting to see how your business can make use of TikTok? The fact that you’re already considering it is a good start, but you don’t want to delay too much. 

To be frank the best time to start tapping into the potential of TikTok is right now – while the competition is still relatively low. It is safe to say that as the platform becomes more and more popular, there’ll be even more brands that look to capitalize on it.

Suffice to say, the sooner you begin to actually make a move and start to make use of TikTok – the better. Its growth has shown no signs of slowing down, so you can consider it an early investment that will pay off in the long run especially if you want to create your own brand presence on the platform.

ALSO READ  Immediate Edge is a reliable software and suitable for beginners and professionals

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Top Best IPTV for Windows or PC in 2021

You've come to the correct location if you want to watch TV on a streaming platform. As you may...

Windows 10 Compatibility Checker Test Your PC in 2021

According to Microsoft, Windows 10 has more than 700 million active users, making it the most common computer operating...

How to Unlock SWF ?Best swf players to Windows/macOS

Flash was the go-to web technology for nearly all browser-based games on the Internet in the pre-Facebook days of...

Top 10 Best Gameboy Advance Emulators PC or Android

Best GameBoy Advance emulator is one of the most popular handheld video game consoles. If you want to use...

Top 20 Best Roblox Games That You Want Play In 2021

Perhaps the most popular forum for young gamers is Roblox, and it has a vast range of kid-friendly games....

Top 10 Best Latest Fake Email Generator For 2021

Do you scout for a reliable fake email generator ? Well, if you are, then you will be benefited...

Top 12 Best Torrent Search Engine Fast Running in 2021

You may have come across many torrent websites which use P2P file-sharing technology if you are a frequent torrent...