Amazon Prime Day is coming up and you want to be prepared for the event. What can you do to prep your shop, your product listings, and your inventory to make it a success? Check out our 12 tips for sellers getting geared up for Amazon Prime Day.
1. Have a Good Inventory
The first step to take is to make sure you have a good amount of inventory ready for the deals you’re going to offer. There’s nothing worse for an Amazon seller than for their customers to see that they’re out of stock.
2. Choose an Event
One challenge that many Amazon sellers face is trying to choose between Amazon Prime Day, Black Friday, Cyber Monday and the Christmas shopping season. While it may be tempting to do them all, it’s wise to choose one to go big on, and Amazon Prime Day is a great way to go.
3. Optimize Product Listings
Optimizing your product listings is a game changer. Gabe Ray of Evolved Commerce says, “You don’t have to limit yourself to keywords that only apply to exactly what you sell! Look for products that are related to and are complementary to what you sell. A great resource for this is the Amazon “Frequently bought together” section found on most listings.”
4. Diversify Your Market
Amazon is a great place to sell, but don’t close yourself off. Considering other marketplaces could be a great way to reach a larger audience and ultimately make more sales. Keep selling on Amazon while considering other options.
5. Use PPC
Getting some paid ads running is a great way to drive more traffic to your product listings. Set up some automatic campaigns and find out which keywords are currently trending to help take your PPC game to the next level.
6. Stay on Top of COVID Updates
COVID-19 has completely changed the game for online shopping, for better and for worse. As we enter the holiday season, stay on top of any COVID updates that might impact your strategy for Amazon Prime Day.
7. Offer Coupons
Everyone loves a deal. Offer special coupons for individuals in your email list or to your social media followers. Not only will this help you increase sales, but it will establish a relationship with your customers.
8. Increase Ad Spend
It’s worth it to up your spend a bit for a big event. Many individuals wait for Amazon Prime Day to make some pretty significant purchases, so increasing your ad spend is a good move.
9. Be Prepared for Packaging
Just as you need to have plenty of inventory going into Amazon Prime Day, you should also be properly prepared with all of your packing needs. Boxes, envelopes, tape, bubble wrap, etc will help.
10. Consider Your Competition
Take a look at your main competition and see what they’re doing. How can their actions affect your plan for taking on Amazon Prime Day?
11. Do Some Lightning Deals
Lightning deals are offers with a steep discount that are only available for a few hours. Not only does this create a sense of urgency, but it’s a great way to clear out some of your older inventory and make some quick cash.
12. Offer Bundles
Buyers love bundles! Combine some of your like products together at a slightly discounted rate so that your customers can get the most bang for their buck.