Having a Wi-Fi connection is as essential as oxygen for today’s generation. In today’s modern age, it has become common for people to find Wi-Fi connections near them. However, free Wi-Fi connections are the best. Wi-Fi technologies are adopted widely by businesses such as restaurants and cafes. It plays a significant role in improving the quality of people’s life. In the current time of the pandemic, where social distancing has become necessary, businesses and cities have provided customers with free Wi-Fi facilities. They can make use of Wi-Fi to access the menu, pay bills, and order food. Whenever we visit any restaurant or mall, we expect free Wi-Fi, don’t we?
Free Wi-Fi has many benefits because of which businesses use this as an asset. When businesses use free Wi-Fi as an asset, customers are more likely to connect well to your brand. This also influences the behavior of your customers. Many businesses use free Wi-Fi as an advertising tool for their brand. Hence, businesses do not consider free Wi-Fi as an expense but an opportunity to increase your business’s growth and reach.
Advantages of Free Wi-Fi
Businesses can make use of free Wi-Fi and gain multiple benefits, which are discussed below.
Free Wi-Fi Increases Customer Retention
Customer retention rates are increased as a result of offering them free Wi-Fi. Making Wi-Fi available to your customers creates a positive experience for them. For example, most of the time, students are looking for restaurants and cafes that offer free Wi-Fi to conduct group studies. This increases your sales as a result of their presence and converts them into your loyal customers.
The Time Spent by Customers on Premises Increases
When businesses offer free Wi-Fi, the customers’ time in restaurants or cafes automatically increases. Moreover, malls which offer free Wi-Fi helps men to spend quality time while their wives are shopping. Free Wi-Fi subsequently leads to higher sales and increased foot traffic. Moreover, students or working people tend to spend more time on the premises using their tabs or laptops. Hence, with the increased use of free Wi-Fi in restaurants and shops, customers spend more too.
Advertising Opportunity for Your Business
Businesses take free Wi-Fi as an advertising opportunity for their brand. For example, coffee shops can devise tactics like an additional discount to people using free Wi-Fi in order to attract more customers. Moreover, you can inform your customers about new items on the menu or other promotional offers with the help of the Wi-Fi landing page. Businesses can offer student discounts and arrange particular sitting areas for students with free Wi-Fi so they can enjoy and become loyal customers.
Free Wi-Fi Influences Customer Behavior
According to research, 60% of the businesses have reported that customers stay in shops and restaurants for a longer period of time as a result of free Wi-Fi. Moreover, as a result of staying longer, customers spend more money buying products or ordering food. When the time spent by the customers on the premises is longer, they get to know more about your business. Hence, you can easily study your consumers’ behavior and create a more personalized experience for them. This proves to be profitable for your brand, as well as causes impulse, buys by the customers. The time spent in the store is directly proportional to sales.
In this modern age of technology, consumers now expect restaurants and shops to cater to the need for internet connection. They prefer places with free Wi-Fi connectivity and spend much of their time there. Students sometimes prefer a change of environment while studying and always choose a place that will provide access to Wi-Fi. However, businesses should not install Wi-Fis which does not have a valid IP configuration. Hence, using free Wi-Fi helps the business increase sales, enhance customer experience, and increase customer retention rates.